Marketing Plans

There are plenty of traditional advertising methods that any regular IT company can do for you that might sound impressive.Although, the reality is they don’t fit this generation’s rapid development. At ERA you will sense the difference in the marketing strategy plotted and designed specifically for your company whether big or small. We study your market and plan the strategy that would fit the most, showcasing your company’s uniqueness and individuality


This section will define your marketing objectives. These objectives should be based on understanding your strengths and weaknesses, and the business environment in which you operate in. They should also be linked to your overall business strategy. It’s not uncommon and is often beneficial to focus on specific targeted segments that you will be marketing to.


Your situation analysis details the context for your marketing efforts. In this section you will take a close look at the internal and external factors that will influence your marketing strategy, this is called a SWOT analysis. A SWOT analysis combines the external and internal analysis to summarize your Strengths, Weaknesses, Opportunities and Threats.


Strategies are action steps that detail how the marketing variables of product, price, place and promotion are used to attain the marketing plan’s objectives and overall strategies.


The concept of target markets is one of the most basic, yet most important aspects of marketing. There is no such thing as the a “one message” fits all marketing message. It is unrealistic to think that you can attract everyone. Defining your target market or segmenting your market helps you decide where to commit resources and what kinds of promotional methods and messages to use.

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